Chenille patches, raised and soft.

A deep, soft yarn pile stitched over a base — felt in most varsity work — and framed with flat embroidery that holds the outline and carries the fine detail. The towel-stitch variant beside it is a tighter, more even loop. Both are stitched constructions rather than printed or moulded surfaces, which is what gives them their weight and depth.

Not in the yarn body: the pile fills the gap, which is why small text and hairlines belong to the embroidered outline or to another process. Artwork review checks the letter height and the smallest mark at the finished size and tells you which part should be stitched how, before anything is sampled.

Chenille is at its best on large letters, numbers and emblems that read across a room, and on large-area graphics where the surface itself is the point. The workable height depends on the letter shape, the yarn and the finished size, so we confirm it from your own layout instead of publishing one number that would not hold for every letter.

Sew-on is the usual structure on wool, felt and leather. The adhesive structures we run for our other patches — iron-on / heat-seal, hook-and-loop and self-adhesive — are confirmed for chenille on the spec sheet before sampling, so the attachment matches the garment it is going onto.

Each product has its own standard MOQ, and for many custom items it starts at around 100 pieces. Chenille letters, numbers and selected popular designs are also kept in stock for faster delivery, smaller trial orders and quick replenishment. For a fully custom run below the standard MOQ the unit price can increase.

Bulk production usually takes 7–12 days after artwork approval, and a sample can be ready in about 2–3 days when capacity allows. Rush orders are reviewed case by case against production capacity, material, artwork status and shipping method, so a rush date is confirmed rather than promised.